Sociolinguistic Investigation of Consumer Advertisement in Nigeria

This paper investigates consumer advertisements in Nigeria from asociolinguistic perspective. It revisits some definitions of sociolinguisticsand advertisement as well as the functions and types of the latter. Relatedstudies are reviewed to set the research in perspective. The ethnographicapproach is adopted for the study with advertisement samples drawn fromselected Nigerian print and electronic media using Nigerian Pidgin, Englishand Yoruba languages. The study reveals that consumer advertisements areanalyzable in ethnographic terms as they constitute a part of thesociolinguistic realities of the Nigerian society.