Technological Innovation and Employee Engagement in the Nigerian Media Industry

Abstract

In today’s rapidly evolving media landscape, technological innovation plays a pivotal role in 
shaping the dynamics of the industry. This paper examines the impact of technological 
advancements on employee engagement within the Nigerian media industry. The objectives of 
the paper are to examine the extent of technological innovation adopted by media organizations 
in Nigeria, and to identify the factors influencing employee engagement in the context of 
technological innovation. The paper is anchored on technological determinism theory to 
explain the influence of technological innovations in the media industry. The paper notes that 
technological innovation significantly influences employee engagement in the Nigerian media 
industry. Also, media organizations that embrace technological advancements tend to have 
higher levels of employee engagement compared to those that lag behind in innovation. In 
addition, employees perceive technological innovation as an opportunity for skill enhancement, 
job enrichment, and improved communication within the workplace, leading to heightened 
engagement levels. In conclusion, this study underscores the importance of aligning 
technological innovation with organizational culture and leadership practices to maximize its 
positive impact on employee engagement in the Nigerian media industry. By fostering a culture 
of innovation, providing adequate support, and addressing challenges proactively, media 
organizations can harness the transformative power of technology to cultivate engaged, 
motivated, and productive workforce.