Influence of Customer Service on the Success of Small and Medium Scale Enterprises and Sustainable Development in Nigeria

Customers are very important to the success of business organizations. This implies that customers should be well served and treated in order to enjoy continuous and referral patronage. The aim of this paper is to present the influence of customer services on the success of Small and Medium scale Enterprises (SMEs) and sustainable development in Nigeria. The paper conceptually looked at customer services, small and medium scale enterprises and sustainable development. It examined various types of customer’s services, customer’s services skills, characteristics of customer’s services. Furthermore, it discusses the interconnectedness between successful SMEs and sustainable development. It also established that customer services could enhance the success of SMEs because it could lead to increase in sales and profit and by extension, sustainable development in Nigeria through generating employment, contributing to economic growth, utilizing local resources, alleviating poverty and increasing investment. The paper concluded that customer’s services is not merely a transactional component but a powerful force that shapes the trajectory of SMEs and the broader nation, and consequently making provisions for the present and future generations. Finally, the paper suggested that there should be campaigns by the government agencies responsible for promoting entrepreneurship and Non-governmental organizations on the effect of customer services on business success and their attendant effect on the entire society.