Journal of Communication and Media Technology · ISSN 0000-0000

Analysing Twitter's Role in Disseminating Health-Related Information for Social Change in Nigeria

Adenike Omotayo Okeya-Olayinka PhD, Micheal Ademola Adegboye

Adenike Omotayo Okeya-Olayinka PhD — Department of Broadcasting Information and Media Science Faculty of Communication and Media Studies Ajayi Crowther University, Oyo
Micheal Ademola Adegboye — Lead City University, Ibadan
Vol. 6 (1) Year 2024 Published Apr 04, 2024 Pages 121-146 Access Open
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Abstract

Abstract

The paper was carried out to analyse Twitter's role in disseminating health-related information for social change in Nigeria. The library research method was adopted. Being a position paper, the researcher depended solely on secondary sources of data to arrive at a conclusion made in this paper. It was argued that Twitter's real-time nature, concise format, and interactive features enable health organizations, government agencies, and advocates to engage with the public, breaking down communication barriers and reaching diverse audiences. It was concluded that Twitter plays a vital role in organizing health conversations, while influencers shape health discussions by promoting behavior change and driving social change. Thus, it was recommended that by leveraging the transformative potential of Twitter, Nigeria can empower communities, promote public health, and drive positive social change. 

Contributors

Authors

Adenike Omotayo Okeya-Olayinka PhD

Department of Broadcasting Information and Media Science Faculty of Communication and Media Studies Ajayi Crowther University, Oyo
Corresponding author

Micheal Ademola Adegboye

Lead City University, Ibadan
How to cite

Citation

APA

PhD, A. O. O. & Adegboye, M. A. (2024). Analysing Twitter's Role in Disseminating Health-Related Information for Social Change in Nigeria. Journal of Communication and Media Technology, 6(1), 121-146.

MLA

PhD, Adenike Omotayo Okeya-Olayinka, and Micheal Ademola Adegboye. "Analysing Twitter's Role in Disseminating Health-Related Information for Social Change in Nigeria." Journal of Communication and Media Technology, vol. 6, no. 1, 121-146. 2024

Chicago

Adenike Omotayo Okeya-Olayinka PhD, Micheal Ademola Adegboye. "Analysing Twitter's Role in Disseminating Health-Related Information for Social Change in Nigeria." Journal of Communication and Media Technology 6, no. 1 (2024): 121-146.
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