The Attitude of Rural Dwellers to Open Media Campaign on the Prevention and Treatment of Malaria in Eruwa

The study examined the Attitude of rural dwellers to open media campaigns on the prevention And treatment of malaria in Eruwa. The sense Extension Theory provided the theoretical framework for the study. The descriptive research method was adopted while 10 respondents comprising farmers, artisans, civil servants, low-income workers, and students were purposively selected. The interview guide was used to source data. Data collected were presented and analyzed using Braun and Clarke's thematic analysis method. Findings from the study revealed that most of the respondents agree to open media campaigns giving them deeper knowledge on how to prevent malaria; findings also reveal that all the respondents are aware of open media campaigns on treatment and prevention of malaria. The study recommended that there should be more open media campaigns on the treatment and prevention of malaria and that government and non-governmental bodies should invest more in open media campaigns on the treatment and prevention of malaria.