Innovation and Creativity in Business Education for Sustainable Educational Programs

Abstract

Innovation and creativity are crucial aspects of business education, especially when it comes to 
developing sustainable educational programs. Innovative sustainable business education refers to 
educational programs, courses, and approaches that focus on teaching sustainable business 
practices, ethical decision making, and environmental stewardship to future business leaders. By 
integrating innovation and creativity into business education for sustainable programs, students can 
develop the skills and mindset necessary to become agents of positive change in the business world, 
driving sustainability and innovation forward. Creativity is essential for business today, especially 
when the market is dependent on innovative braking technology. The slogan “think outside the 
box” had been over flogged, hence the new innovative trend is “throwing the box aside” and 
creating new and better idea to carry on business practices. However, creative ideas and innovative 
approaches can come from anywhere, such as the employees, target market, customers, and 
partners. Organizations today operate in a highly competitive, global environment, making 
creativity and innovation crucial. Creativity innovation is what fuels big ideas, challenges 
employees' way of thinking, and opens the doors to new business opportunities. It also looks at 
developing an effective innovation strategy and suggested among others the integration of creative 
innovation to facilitate the sustainability of educational programs in business education.