MEDIA EDUCATION AND ENTREPRENEURIAL MINDSET

Abstract

Media education encompasses a broad spectrum of knowledge and skills aimed at understanding, 
analysing, and critically engaging with various forms of media, including traditional outlets like 
television and newspapers, as well as newer digital platforms such as social media and streaming 
services. Entrepreneurship is a component of business life that contributes to a successful 
business organisation. An entrepreneurial mindset is a collection of abilities that helps people 
recognize opportunities, seize them, bounce back from losses, and flourish in a range of 
situations. The aim of this study is to evaluate how media educates entrepreneurial mindset. The 
theory used for this study is the social influence theory. The methodology of this study was 
gathered through secondary data collection. Other academics’ studies as well as press articles 
served as sources. The conclusion of this study is that there are many ways that media education 
and an entrepreneurial attitude can come together to provide people with the knowledge and 
abilities needed to successfully navigate the quickly changing media landscape while also 
encouraging creativity and innovation. This study recommends that people acquire the 
knowledge, abilities, and mindset necessary to prosper in the dynamic and constantly evolving 
media ecosystem while simultaneously pursuing their passions by fusing media education with 
an entrepreneurial mindset.