The Attitude of Rural Dwellers to Open Media Campaign on the Prevention and Treatment of Malaria in Eruwa

Abstract

The study examined the Attitude of rural dwellers to open media 
campaigns on the prevention And treatment of malaria in Eruwa. The 
sense Extension Theory provided the theoretical framework for the study. 
The descriptive research method was adopted while 10 respondents 
comprising farmers, artisans, civil servants, low-income workers, and 
students were purposively selected. The interview guide was used to 
source data. Data collected were presented and analyzed using Braun and 
Clarke's thematic analysis method. Findings from the study revealed that 
most of the respondents agree to open media campaigns giving them 
deeper knowledge on how to prevent malaria; findings also reveal that all 
the respondents are aware of open media campaigns on treatment and 
prevention of malaria. The study recommended that there should be more 
open media campaigns on the treatment and prevention of malaria and 
that government and non-governmental bodies should invest more in 
open media campaigns on the treatment and prevention of malaria.