Viewership and Perception of “Politics Today” on Channels Television among the Youth in Ado-Odo/Ota Local Government Area in Ogun State, Nigeria,

Abstract

This study aimed to investigate the viewership and perception of “Politics Today” on channels Television among Ado-Odo/Ota local government Youths. The simple random sampling technique was used in determining the sample size. The descriptive survey method was also used to carry out the research. The data of this study were gathered through various Likert scale questionnaires. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The data gathered from the responses of the respondents was coded and analysed using the 
Statistical Package for Social Sciences version 23 software and interpreted in graphical illustrations in the form of frequency tables, 
charts, and pie charts. The findings showed that the Politics Today Programme has a positive influence and has also been beneficial to its viewers. Though the Level of viewership of the programme among the Youth was very low. The programme has successfully been able to keep the citizen abreast of current events and it has also been informative enough. In addition, it also revealed that there is no significant relationship between the level of viewership and perception of the Programme and only Gender and Highest Educational qualification have a significant effect on audience perception of programme. The study recommends that the producer should make efforts to review the timing and duration of the programme to benefit the youth. In addition, Producers of the programme should use new social media platforms to promote youth participation.