Analysing Twitter's Role in Disseminating Health-Related Information for Social Change in Nigeria

Authors

  • Adenike Omotayo Okeya-Olayinka PhD Department of Broadcasting Information and Media Science Faculty of Communication and Media Studies Ajayi Crowther University, Oyo
  • Micheal Ademola Adegboye Lead City University, Ibadan

Keywords:

Health Communication, Social Change, Twitter, Nigeria, Health information

Abstract

The paper was carried out to analyse Twitter's role in disseminating health-related information for social change in Nigeria. The library research method was adopted. Being a position paper, the researcher depended solely on secondary sources of data to arrive at a conclusion made in this paper. It was argued that Twitter's real-time nature, concise format, and interactive features enable health organizations, government agencies, and advocates to engage with the public, breaking down communication barriers and reaching diverse audiences. It was concluded that Twitter plays a vital role in organizing health conversations, while influencers shape health discussions by promoting behavior change and driving social change. Thus, it was recommended that by leveraging the transformative potential of Twitter, Nigeria can empower communities, promote public health, and drive positive social change. 

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Published

2024-04-04