Emergence of Podcast in Nigeria: Acceptability, Regulation and Current State.

Abstract

The communication process is the perfect guide toward achieving 
effective communication. The Components of communication process is 
as important as the word communication itself; because they further 
help to understand the word and the things/process involved. The 
channel through which communication takes place usually determines 
the nature of the engagements. The closest thing to a portable mass 
medium was reading a book or paper on a commute to and from work. 
New media, however, are more personal and more social than old 
media. So, what makes “new media” new media? The use of 
technology; Today, old media are almost always paired with new media – newspapers and magazines have online versions, as well as their own 
blogs, television networks produce a great deal of online content related 
to their programming, etc. Broadcasters of the traditional media 
especially radio now take advantage of the emergence of podcasting by 
making available programs for better coverage and relevance; knowing 
that the medium avails the opportunity to upload these programs 
episodically and be listened to multiple times, hence apart from just 
relevance it gives an avenue to encourage the culture and bring about 
the much-adorned social change among the teaming Nigeria youths. 
The media ecology theory posits that, it’s not technological abnormality 
that demands our attention since it’s hard not to notice the new and 
different. Instead, we need to focus on our everyday experience of 
technology, invariably it means that the human inventions enhance 
communication Podcasting seems to be an alternative to owning a 
radio station where one would have to go through the hassle of getting 
a license to air, cost of purchasing and supply of broadcast equipment 
and getting monitored. It is important that there are certain regulations to safeguard content while upholding our national heritage and security.