Communication Strategy as Rudiments for Organizational Prospects in Ogun State, Nigeria

Abstract

Organizational prosperity world-wide depends solely on the communications strategy and
coherent executable development plans such organizations employed and put to use in its
daily transactions. Therefore, this study was carried out to actually find out the effectiveness
of good communication strategy in the future prosperity of an organization. Descriptive survey
research design was employed, 250 Head Teachers and Principals were used for the study
while a questionnaire titled Communication as Rudiments for Organizational Prospects
Questionnaire‘ ‘CORUFOPQ‘ was designed and validated by the researchers was used to
gather information. The data were analyzed using simple percentages. It was discovered that
an organization would prosper, if and only if, it could process vital information speedily, store
valid important information, applying facts discovered in decision-making and equitable
distribution and treatment of staff issues and matters as at when due. Recommendations
included constant electric supply to all the units within the organization, provision of current
information technology gadgets like iPod phones, fax machines, computers and printers
including regular and proper maintenance of the ICT gadgets among others